We crafted for this store  women who like makeup. But what we love is spending time with our families, traveling, spoiling our pets, laughing with our girlfriends about bad dates over good drinks. We like makeup, but we know that makeup isn’t life. So we made easy makeup that looks good. Because it shouldn’t be hard, expensive, time consuming, or overwhelming to leave the house feeling good about yourself.


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    Research & Insights
    Persona Development
    Campaign Strategy
    Messaging Development